Allround (Online) Marketer (Mid-level)

Are you a creative and results-driven marketer who gets excited about developing, executing and optimising marketing activities? Do you have experience in online marketing, content creation and brand building? And would you love to work in the dynamic world of beauty, where innovation, trends and entrepreneurship come together?

Then we are looking for you!

You will become part of an enthusiastic marketing team of three colleagues. Together, you will be responsible for developing, managing and optimising our marketing strategy and activities.

About Us

Keystone Cosmetics has been a well-established name in the nail cosmetics industry for over 30 years. Keystone Europe is the European division of the American company Keystone Research and Pharmaceutical.

Keystone is one of the world’s leading manufacturers of nail care products, supplying a wide range of international wholesalers and businesses. As a company, we are constantly evolving, and our continued growth reflects this ambition.

Every day, approximately 30 dedicated employees work enthusiastically across sales, marketing and logistics. Our organisation is characterised by an open and informal working culture, where quality and professionalism are at the heart of everything we do.

To support our continued growth ambitions, we are looking for an enthusiastic allround marketer who can take our marketing to the next level. Someone who can think strategically but also enjoys rolling up their sleeves and making things happen.

What Will You Do?

As an Allround (Online) Marketer, you will be responsible for developing, executing and optimising our marketing activities. You will have plenty of freedom to bring your own ideas to the table, take initiative and make a real impact.

Your responsibilities will include:

• Online Marketing: Develop and manage online marketing campaigns to increase our visibility, brand awareness and conversions. This includes channels such as Google Ads, display advertising, LinkedIn Ads and ChatGPT advertising.
• Content Creation: Create engaging content for our website, social media channels, newsletters and other marketing materials. You have a talent for writing compelling copy and know how to communicate effectively with different audiences. You will also prepare clear creative briefs for our graphic designer and ensure the quality and consistency of all materials.
• Social Media: Manage our social media channels, develop content calendars and maintain a strong, recognisable and consistent brand identity. This also includes employer branding and corporate branding activities.
• Email Marketing: Develop and execute newsletters and email marketing campaigns focused on customer loyalty, product launches and lead generation.
• Website & SEO: Optimise our website and online visibility, ensuring that our content is relevant, engaging and tailored to the needs of our B2B audience.
• Campaign & Product Marketing: Support new product launches, promotional campaigns, trade shows and other commercial activities. You will also coordinate the production process of various marketing and communication materials, including printed materials.
• Marketing Strategy: Contribute to the overall marketing strategy, identify market opportunities and translate commercial objectives into actionable marketing initiatives. You will also help develop and implement the annual marketing plan.
• Data & Optimisation: Analyse marketing performance, monitor KPIs and use data-driven insights to continuously improve campaigns and activities. You will prepare monthly performance reports. Experience with Google Analytics 4 is an advantage.
• Collaboration: Work closely with colleagues from sales, product management and other departments to ensure that marketing activities are aligned with our commercial objectives.

Who Are You?

You are an independent, proactive marketer who enjoys combining strategic thinking with hands-on execution. You bring creativity and analytical thinking together and understand how marketing can contribute to achieving commercial goals.

Ideally, you recognise yourself in the following:

• You have completed a bachelor’s degree in marketing, communications or a related field, or have equivalent relevant professional experience.
• You have approximately 3–5 years of experience in a broad marketing role.
• You have hands-on experience in online marketing, content creation and social media.
• You have excellent communication skills, enjoy writing and know how to reach different target audiences with the right message.
• You have a strong interest in branding, brand positioning and lead generation.
• You are digitally savvy and experienced in using marketing tools and analytics platforms.
• You are well-organised, able to work independently and enjoy taking initiative.
• You are creative, results-oriented and have a keen eye for detail.
• You have an interest in beauty, cosmetics, skincare or the professional beauty industry.
• You have an excellent command of both Dutch and English, written and spoken.
• Project management skills are considered an advantage.

What Do We Offer?

At Keystone, you will have the opportunity to use your marketing expertise across a wide range of activities while actively contributing to the continued growth of our organisation.

Here’s what you can expect:

• A varied and exciting marketing role with plenty of room for your own ideas and initiatives.
• An independent position where you can develop ideas and bring them to life.
• Opportunities to further develop your skills and expertise in marketing and communications.
• A dynamic working environment in the inspiring beauty industry.
• A supportive and enthusiastic team with open communication and a collaborative mindset.
• The opportunity to work from home one day per week.
• A fully employer-funded pension scheme.
• 8% holiday allowance.
• Flexible working hours.
• Travel expense reimbursement.
• A paid 30-minute break every working day.
• 24 days of annual leave based on full-time employment.
• Training, professional development and career growth opportunities.
• A discount on your gym membership.
• Fresh fruit at the office every day.
• Supportive guidance and plenty of opportunities to exchange ideas and learn from colleagues.
• A gross monthly salary between €3,200 and €4,200, depending on knowledge and experience, based on full-time employment.
• Cuddle time with our office dog.

Ready to Take Our Marketing to the Next Level?

Are you the allround marketer who combines creativity, digital marketing expertise and commercial insight? Would you love to contribute to the growth of an ambitious B2B company in the beauty industry?

Then we’d love to meet you!

Send your CV and a short motivation letter to jannekesterken@keystone-europe.nl.

Do you have any questions about the position? Feel free to contact us at +31 6 27 08 84 47

We look forward to hearing from you!