Story

Keystone Europe since 1997

Keystone's longevity can be attributed to our unique product lines, competitive pricing, and customer satisfaction.

A SUCCESS STORY FROM THE NETHERLANDS

Marina van Sligter founded Keystone Europe in 1997 from Oss, North Brabant. What began as an ambitious initiative grew into a strong team of 30 employees with a strong international reach. From the very beginning, the focus has been on professional nail cosmetics: acrylic systems, builder gels, and more currently overlay gels and gelpolish too. With Keystone as the inventor of gel polish, the company was able to strongly benefit from the rapidly growing demand for this innovation across Europe, further strengthening its position in the nail industry. Keystone Europe is a leading private label manufacturer and OEM partner for the nail industry, specializing in high-quality nail products, custom formulations, and full-service production solutions for brands across Europe and beyond.

FOUNDER KEYSTONE EUROPE SPOTLIGHT

OUR MISSION

Global Cosmetic Excellence

We are a global community of creative, caring, and collaborative individuals, utilizing science & technology to innovate the highest quality healthcare and beauty products that help people feel like the best version of themselves.

our values

Be a Trailblazer

We take risks, encourage curiosity, and embrace new ideas. We creatively find unique solutions that deliver value to our partners and customers.

Be Passionate in All We Do

Every day, our team brings enthusiasm and focus to the job, for the betterment of the business and our customers. We show pride in our brands and history.

Be Collaborative

Value everyone’s voice to build partnerships with employees and customers. By combining the broad skills and experiences of our team, we leverage the strength of collective thinking above what any one individual can accomplish.

Evolve and Adapt

Our formulating and manufacturing expertise allows us to nimbly seize new opportunities. We are flexible and adapt quickly to creatively find a path to yes. We learn from our mistakes.